I read with slight amusement this afternoon this article: Google, ANZ, GE Money ads caught on porn sites. Why? Because it’s within scope of my job, and I couldn’t help but felt I had done quite well. In short, it gave me pride in my job* It's a strange feeling. I don't usually feel that - I usually feel that my work could improve - I felt good. And yes, because of that, I am going to write and brag about it.
You see, the company I work for (hereforth: my company) is not a large company with a lot of resources, and it is quite comforting to know that bigger, better-resourced companies face the same problem too. We’ve recently been pursuing brand safety as a selling point for the agency-facing side of business. Come to us, we say, for we would sell you only brand-safe inventory, and we only show your advertisements on brand-safe sites. It is a bold claim for a medium-sized company like ours. I happen to be the one who is doing quite a bit of the work in the brand-safety side of things (no, I’m not the only one. My colleagues also play a large role in creating our brand-safety policy). Join me, as I regale to you, my dear reader into the world of online advertising.
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